Airtel and Reliance to offer internet through DTH

Bharti Airtel and Reliance Communications are two companies which are all set to enter the Indian Direct to Home market by launching their services.

They would take on the existing players in the segment including Zee Dish TV and Tata Sky DTH.

However, one interested aspect of their upcoming services is that both Reliance and Airtel are planning to offer satellite-based broadband internet services along with regular DTH services.

Bharti Airtel president, broadband and telephone services, Atul Bindal spoke about their plans: “Satellite internet is a North American model. There are a lot of areas where Bharti would possibly never lay copper cable as it does not make economic sense. In these areas, Bharti will look at a offering broadband through Wi-Max or through DTH.”

Reliance in addition to internet services is also considering offering other services like video on demand to attract more customers to their upcoming BlueMagic service.