Google Insights For Search Launches

Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, and category-specific searches, and you can group all these variables together to get extremely specific. In addition, Google allows you see "rising searches" overall or in a specific filter that you have set up.

Overall, this seems to be a huge extension to Google Trends, Google Ad Planner, and the tools available within AdWords to advertisers. I will share some examples with you below, in order to help you understand the powerful set of features Google Insights for Search can offer you.

A neat feature, as I said above, is the ability to see "rising searches." Rising searches are defined as "searches that have experienced significant growth in a given time period, with respect to the proceeding time period. To see this statistic, you can do a search for any phrase and look at the right bottom area of the page. But what if you wanted to see the top rising searches overall, right now, at Google? All you need to do is clear your search results and the results should come up.

Let's drill down a bit now. I configured my search to US, New York, in the category of Sports. I see that overall sports-related searches seem to be on the rise, by just looking at the "interest over time" chart:

On the left-hand side, under the chart, you see "Top Searches." Clearly, [football] is a popular search phrase in New York, but it is baseball season now, so that isn't too shabby either. On the left-hand side are the "rising searches," which shows [euro 2008], [ufc], and [sabres] as rising searches.

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